Meet
the Flipsters
Conversations
on the Bridge |
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A Conversation with Dr. Danah
Zohar
(The complete Flip interview, with only minor edits,
not found in the book)
Danah Zohar (www.dzohar.com)
studied physics and philosophy at MIT and completed
her postgraduate work in philosophy, religion, and
psychology at Harvard University. She is the author
of SQ: Spiritual Intelligence, the Ultimate Intelligence
and best-sellers The Quantum Self and The Quantum
Society, books that extend the language and principles
of quantum physics into a new understanding of human
consciousness, psychology, and social organization.
Her most recent book, coauthored with Ian Marshall,
is Spiritual Capital: Wealth We Can Live By. Danah
Zohar lectures widely throughout the world at conferences
organized by such bodies as UNESCO, The European Cultural
Foundation, The World Economic Forum, The World Business
Academy, YPO, IFTDO (International Federation of Training
and Development Organizations), the Swedish National
Parliament, Japan’s Council for the Growth of
Future Generations, and the Australian National Government.
One of her most intriguing notions is the idea of
spiritual capital. “Spiritual capital is a whole
new philosophy for business and corporate governance
in which the basis of your business changes from a
focus on the bottom line to a focus on ‘how
do we get to the bottom line and what do we do with
that bottom line when we have got to it?’ That
means being driven by a deeper vision and a deeper
set of values, which takes into account the contribution
you make to your own workforce’s well being,
to the community’s well being, and to the planet’s
well being. If you don’t get that right then
you’re not going to be sustainable because you’re
going to lose the morale of your people and you’re
going to start losing money. Most Fortune 500 companies
exist for five years or less. The Quaker companies
founded at the turn of the last century go on and
on. One can point to various acts by companies such
as Merck and McDonald’s and Coca-Cola that have
earned them some spiritual capital. It’s not
a matter of sacrificing the bottom line in order to
be a good guy. There really is money in being good.
“It turns out that there are three kinds of
capital. Material capital is what most business people
think capital is about – money and property.
Social capital is the amount of trust and communication
and embassy amassed by an organization. The third
kind of capital, what I call spiritual capital, is
the extent to which an organization’s purpose,
aspirations, beliefs, and accountability are demonstrated
in their actions. Spiritual capital forms the basis
for material and social capital, just as spiritual
intelligence underlies IQ and EQ. It’s really
capitalism with a conscience, where employees’
personal values, principles, standards, and concerns
are incorporated into their working life.
“Our values and our shared meanings are the
glue of society. A society is high in social capital
if it boasts low rates of crime, illiteracy, litigation
and divorce along with high trust, good relations,
friendships, etc. By those standards, most Western
countries are pretty low in social capital at the
moment. We need visionaries who can inspire and raise
the people’s consciousness. I really believe
in the importance of leadership. People find it much
easier to follow the example of someone they admire
than some theory they read.
“The challenge of shifting corporate culture
is to get it into the positive motivation range where
the first four motivations are exploration, cooperation,
integrity, and power over oneself. Then you can achieve
power or mastery over the situation at hand. What
if we could build a sort of Knights Templar in the
corporate world; comprised of men and women who are
effective members of the world, not just wooly-minded
idealists, but tough business people who could serve
whatever they hold most sacred, most beneficial in
their own value system, and lead their companies from
that level? The leadership role of these knights would
be to nurture and build the spiritual capital of their
companies, thereby raising the motivation of the people
in their companies. If just 5-10% of the leadership
at all levels of a company or industry became knights,
they would be sufficient to inspire and shift another
80% of the workforce.
“There’s a bit of this built into the
core of European thinking, a concern that the whole
of society be involved in the wealth of society. So
there is more openness to this spiritual approach
to business in Europe, as long as you stress that
spiritual doesn’t mean religious. It’s
more about values and vision and our fundamental purpose.”
Danah believes that this shift toward a spiritual
economics is necessary to our survival as a species.
“Classic capitalism is not sustainable. It’s
is a monster consuming itself, undercutting the very
resources upon which it relies. We all have to dwell
on this planet, and it’s getting to be a very
small place. Nearly everyone realizes that we’re
too interconnected and interdependent for companies
– or even countries – to continue acting
like islands unto themselves. We need to rise above
negative motivations such as fear, greed, anger, and
competition. Operating from negative motivations yields
negative results. So we must either make this shift
in consciousness or we’re going destroy our
culture completely. I don’t know if we’re
going to destroy life on Earth like the real pessimists
say, but I think we are going to destroy at least
what we take for granted: our high tech, wealthy lifestyle.
We’re just going to destroy ourselves.
“For my part, I’ve just founded a ‘total
intelligence’ company that will take the next
step beyond spiritual capital. Total intelligence
is a concept of emergent consciousness that arises
from the meeting place of mental intelligence, emotional
intelligence, and spiritual intelligence. Total intelligence
is greater than the sum of the other three parts,
an explosion into a while new way of being. This is
a major leap in human consciousness. We are literally
talking about a quantum field across the brain which
makes a higher form of awareness possible. It’s
not a way of thinking about the world. It’s
a way of existing and participating in the world.
“Complex adaptive systems are of interest to
business people because they are poised at the edge
of chaos – between order and disorder, between
the past and the future. And that is exactly where
society is poised today. The edge is exciting. It’s
where new order and new information are born. It’s
where creativity happens. But from the edge you can
also spin off into chaos. Our success depends upon
pulling ourselves together and emerging with a new,
organized consciousness and philosophy… and
a commitment to follow them.”
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The Flip, by Jared Rosen and David Rippe, illuminates
a clear path to a vibrant enlightened world where
millions of people already live and thrive. It describes
in vivid detail and real examples evidence of an upside
down world in decay and a Right Side Up world of authentic
beings bright with possibility.
The Flip is an owner’s manual for the twenty-first
century full of insights, conversations with recognized
experts, thought leaders, and visionaries, and actionable
exercises and tips you can use to begin your own personal
flip.
To read more about The Flip
and additional interviews from other luminaries, experts
and bestselling authors, please visit www.theflip.net
The Flip is available at your
local bookstore or online at
Amazon.com, Barnes
& Noble, Joseph-Beth,
and Borders.
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