Meet
the Flipsters
Conversations
on the Bridge |
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A Conversation with John Raatz
(The complete Flip interview, with only minor edits,
not found in the book)
John Raatz (www.thevisioneeringgroup.com)
is a partner in Awakened Media, a company founded
to distribute conscious media projects with an emphasis
on mind, body, and soul. As founder and president
of The Visioneering Group, John is a skilled and experienced
communicator, strategist, musician, teacher, and entrepreneur.
He has worked with many of today’s most popular
authors, musicians, and artists. One thread that runs
through John’s professional life is an abiding
commitment to others’ excellence and success,
and to the unfolding process that lifts all of humanity
to a new level of ethical and spiritual expression.
Firmly ensconced in his role at Awakened Media, John
told us about the flip he sees in the movie industry.
“Film is beginning to demonstrate its powerful
potential for transformation and there is a vast audience
who wants to support the emergence of film as a vehicle
for fostering change. There has been a large, nearly
underground, movement of consciousness developing
and evolving for decades now that has, in recent years,
become very prominent. People are naturally drawn
to the visions, values and ideas being promoted by
this community because they are the ideals of Self
with a capital S. It’s irresistible. We’re
talking about nothing other than essentially speaking
to who we are.
“If one looks at the media today, there’s
the corporate media, which has a specific agenda that
is driven by corporate, governmental and other interests.
Then there is this new media created to appeal to
who we are as human beings. And that media is much
more powerful because it is more direct. It touches
our hearts. It touches our soul. It speaks to us much
more than the evening news. Much more than 99 percent
of the programs you will see on television and much
more than 99 percent of the films you will see in
theaters.
“This is a Self-created market sparked by the
impulses of consciousness moving through all of us
in the media profession who are awake and listening.
We are assisting in the manifestation of this new
world of media.”
We wanted to know if this new media has acquired
a name yet. John was forthright: “It’s
almost impossible to be in this world without some
kind of a label. The choiceless awareness in one’s
personal life can be a lovely experience. But in terms
of communicating with other people, we use words,
we use expressions, we use ideas, and, in the domain
of communication, we need words or expressions in
order to be able to communicate with one another and
help direct this flow that is happening. Right now
we call it conscious/inspirational films. There are
other terms being used to describe the genre which
aren’t as satisfying or as accurate. We hope
that by choosing the right film, music, or book projects
that that helps define the genre. There’s a
natural alignment and resonance that takes place.”
We asked John what role authenticity plays in its
emergence. “Authenticity is key in the development
of the kind of media we’re discussing. More
and more people want to play in this field and develop
media projects that reflect these higher considerations,
these higher visions, these higher values.
“A distinguishing factor is that much of the
media in our community is inwardly directed, even
though its expression is outward. In the Hollywood
model, there have been many expressions of media that
are purely outward directed and designed to appeal
to the senses alone. Often when something hasn’t
worked, they’ve tended to push it harder and
farther, rather than trying to figure out a new way.
If a little bit of violence isn’t working, maybe
a little bit more will work better. They’ve
tended to amp things up rather than to make them more
refined, subtle, or connecting. But projects are starting
to manifest that are rooted in consciousness and appeal
to our hearts and minds in a more refined manner.”
With the rising popularity of this genre, does John
see it becoming adversely affected by the inevitable
commercialization and big money typically associated
with the movie industry? John replied, “Madison
Avenue hasn’t led this revolution. People just
started responding to their own inner visions and
values. And they had to earn a living, so they figured,
‘Why not earn a living by creating businesses
that revolve around these creative impulses that we’re
experiencing?’ Still, I think that we have to
continue to explore questions of the integration of
art and commerce. It’s one of those issues that
people perennially debate. The Hollywood system is
antiquated and no longer serves the purpose it once
did. It is no longer indispensable, but is still needed
for certain kinds of films.
“We have a model that doesn’t map to
the old movie industry blueprint. For example, a well-known
director contacted me recently who has a new project.
The nature of the project is such that he believes
it requires an $80 million-plus budget. We passed
on it even though we loved the content because that
isn’t the range we participate in. We believe
incredible films can be made for one to 15 million
dollars. It’s sustainable. Profitability is
possible and sustainable at that level.”
What about the independent filmmaker with just a
camera and an idea? John doesn’t rule out the
possibility of the proverbial “out-of-nowhere”
success. “The playing field is being leveled
by the democratization of media technology,”
he acknowledged. “When self-publishing became
viable, more and more people wrote and published their
own books. When recording technology became inexpensive,
all of the sudden we had thousands of musicians releasing
their own CDs and MP3 files. Film technology is now
inexpensive enough that almost anyone can make a movie
or video. Unfortunately, as with most self-published
books and music, there would not be a market for a
vast majority of these films.”
We were curious about the potential for cross-over
sales. With the overwhelming popularity of so many
spiritual and inspirational books over the past several
years, does John see people flocking to theaters to
watch film versions of favorite books or screenplays
by their favorite authors? “I don’t believe
that people will go see a film based on a book that
they like just because it’s on film. The film
version would have to have some artistic merit to
it. It would have to be compelling and inspiring in
its own right and represent values that resonate with
the viewers. Viewers have to have a relationship with
what they see on the screen. If that relationship
isn’t there, then they’re not necessarily
going to support it. And word-of-mouth can make or
break a film.”
So can this important but fledgling media succeed?
“I am overwhelmed and deeply heartened by the
response, openness, and willingness of people to participate
in giving birth to a new genre of film. What is important
is that people who resonate with this idea of media
as transformational come together and form an alliance.
There has never been a shortage of people whose work
in life – their dharma – is to promote
the various manifestations and expressions of the
spiritual content of life. We have to work together
to help understand what is being manifested to support
one another, to exchange ideas, to exchange resources,
to collaborate. The type of media that all of us would
like to see more of requires a collective commitment
and effort. There is incredible generosity and willingness
on the part of many who want to create new expressions
of media that connect us to our most essential nature.
“Media is crossing a threshold from being self-serving
and agenda-oriented toward fully presenting us with
the immense diversity of the human experience. Whether
conscious content expresses itself as a book, a piece
of music, or a film, it is the content that inspires
us and calls us forth and brings us together. Expression
of our authentic creativity is the essence of life.”
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The Flip, by Jared Rosen and David Rippe, illuminates
a clear path to a vibrant enlightened world where
millions of people already live and thrive. It describes
in vivid detail and real examples evidence of an upside
down world in decay and a Right Side Up world of authentic
beings bright with possibility.
The Flip is an owner’s manual for the twenty-first
century full of insights, conversations with recognized
experts, thought leaders, and visionaries, and actionable
exercises and tips you can use to begin your own personal
flip.
To read more about The Flip
and additional interviews from other luminaries, experts
and bestselling authors, please visit www.theflip.net
The Flip is available at your
local bookstore or online at
Amazon.com, Barnes
& Noble, Joseph-Beth,
and Borders.
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